Ingredient Branding Guidelines
The Value of the BIOPURE Brand
Transparent Sustainability: BIOPURE technologies are derived from renewable resources like castor oil and coconut oil, embodying eco-conscious production.
Proven Performance: BIOPURE products like HS5 and MM1 deliver exceptional performance properties that have industry-leading durability.
Consumer Trust: We offer a platform of technologies that provides transparency, quality, and alignment with the consumer demand for sustainable, plant-based solutions.
Enhanced Marketability: Incorporating BIOPURE branding into your products enhances their appeal to eco-conscious consumers and strengthens your position in the growing market for sustainable and innovative solutions.
Regulatory Compliance: BIOPURE technologies meet stringent environmental and safety standards, giving your brand credibility and ensuring compliance with global regulations.
We provide innovative services to fiber, chemical, fabric, and garment manufacturers along with brands and retailers. Our services unify, and fill the gaps within, the textile value chain while also improving communication and the transfer of information. We accelerate the development, scaling, and adoption of textile materials that are sustainable, ethical and economical while meeting the needs of the consumer and empowering them to be more sustainable.
Approved Usage of the BIOPURE Branding
Guidelines for Seamless Integration
Trademark Use:
The BIOPURE trademark and logo must always appear exactly as specified in the guidelines to maintain brand consistency.
Logo Placement:
Use the BIOPURE logo prominently on product packaging, websites, and promotional materials, ensuring it is clearly visible.
Approved Claims (Examples):
“Powered by BIOPURE Hydro Soft”
“Featuring BIOPURE Hydro Soft for lasting softness and moisture wicking.”
“Enhanced by BIOPURE Ultra Dry for moisture wicking, quick drying, and rapid cooling performance.”
Performance and Sustainability Messaging:
Highlight BIOPURE’s plant-based origins, 30-wash durability, and responsibly sourced from regenerative agriculture.
Do’s and don’ts
best practices for using biopure branding
Do:
Use approved claims and descriptions provided by AGS.
Reference BIOPURE’s sustainability and performance benefits accurately.
Contact AGS for co-branding approval and support.
Don’t:
Modify the BIOPURE logo, colors, or fonts.
Make unapproved or exaggerated claims about the technology.
Associate BIOPURE branding with unrelated or non-approved products.
Co-Branding Opportunities
Collaborate for Greater impact
Leverage the BIOPURE branding to enhance your product’s appeal. AGS offers customers with co-branding and strategic point-of-sale guidance that helps amplify your message and further builds consumer trust.
HOW TO ACCESS THE GUIDELINES
Get Started with BIOPURE Branding
Download the Branding Guidelines: Access detailed instructions for logo use, approved claims, and messaging.
Contact Our Team: Collaborate with AGS for co-branded initiatives and marketing materials.
Implement with Confidence: Integrate BIOPURE branding across all your product touchpoints, from packaging to advertising.
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