Decoding Consumer Demands for Next-to-Skin Apparel The apparel landscape is evolving. Gone are the days when style reigned by its lonesome. Today, consumers are demanding more – they want garments that not only look good but, more importantly, feel good...
The Challenges of PFAS-Free Water Repellents In recent years, the textile industry has made significant strides in developing more environmentally friendly alternatives to traditional durable water repellent (DWR) treatments. One of the most promising innovations is...
Product Innovation: A New Paradigm The textile industry has long been characterized by a clear-cut process where brands developed their products from start to finish. However, significant changes across the industry has started to occur within various segments —...
Transitioning to Circularity The fashion and apparel industry remains at the crossroads of innovation and tradition, grappling with the pressing need for sustainability amid a deeply ingrained fast-fashion, margin cutting culture. Despite increasing awareness and...
Athleisure Insights: A Dynamic Revolution Jon Cojin Athleisure, the fusion of comfort, style, and performance has rapidly grown into a billion-dollar industry, reshaping our approach to fashion. Its ascent is propelled by ever-changing lifestyles, as our increasingly...
Consumer Insights 2023: Denim Jon Cojin Denim, a steadfast companion in the annals of fashion, carries a timeless allure that transcends eras. From its humble origins as sturdy workwear to its exalted status as a global fashion staple, denim’s journey through...
